For destinations to truly cater to a culturally diverse crowd, stepping out of our comfort zone needs to be the norm. During my first visit to Toronto, I made a few stops—from Casa Loma to the CN Tower. While planning and during the trip, I noticed something interesting. Some brands felt inclusive and respectful, while others, ehh…not so much.
So, what did the inclusive brands get right? They offered:
1 Multilingual Content
Seeing websites, promo materials, and customer support in multiple languages beyond English and French was a breath of fresh air (I try to practice my limited Spanish when I can!).
2 Local Partnerships
Brands collaborating with local businesses and guides to educate travelers on cultural nuances made a big difference in basic etiquette.
3 Diverse Food and Beverage Options
Dining options catered to various dietary preferences, including halal, kosher, vegetarian, and vegan options.
4 Inclusive Marketing
Promo materials featured people from various ethnic backgrounds and cultures, making everyone feel seen.
5 Cultural Holidays and Festivals
Offering activities and packages tied to holidays from around the world added a special touch.
Conclusion
