About
Art installation is more than just placement; it is an art form in itself. Specializing in precision wall-mounted arrangements for the hospitality industry, Firehawk ensures every installation is secure, meticulous, and visually striking.
Cultured Creative was invited to rebrand Firehawk, crafting a refined identity that mirrors their commitment to precision and elegance. The goal was to attract high-caliber clients who appreciate impeccable craftsmanship and sophisticated design.
The result spoke for itself: DesignRush crowned Firehawk’s rebranded print collateral as the winner of the Best Print Design Awards for April 2025.
Industry
Year
Category
Location
Interior Design, Hospitality
2019-2025
Brand Strategy, Brand Identity
Orlando, Florida
We kicked off the rebrand by changing the company name from Firehawk Installations Inc. to Firehawk Art Installers, making their services clearer to prospective customers. Our brand concept, ‘precise beauty,’ captures Firehawk’s commitment to accuracy and elegance. We developed a logo based on exact geometric shapes, paired with a classy and modern sans-serif wordmark. The four-color scheme, inspired by the brand values of optimism and professionalism, ties it all together. These elements combine to create a brandmark that reflects Firehawk’s precise delivery sprinkled with stylishness.
Sleek brandmark. Elegant typography. Confident colors. Chic iconography. Together, these elements redefine Firehawk—an upscale brand that helps homeowners and designers create stunning spaces.
We shaped messaging that reflects Firehawk’s promise: no more nails, hammers, or heavy lifting. Just effortless elegance on every wall.
From copper-foiled business cards to embroidered staff uniforms, Firehawk’s brand collateral supports its sophisticated visual style. Stationery sets, brochures, tool bags, tote bags, and insulated water bottles—all the essentials and more are covered.
Digital Dimension
The new website we crafted for Firehawk offers a clean and intuitive user experience, featuring stunning photography of past installations to showcase their capabilities. We also simplified the scheduling process, reducing it from seven steps to a three-step online booking and payment platform. Customers can now schedule an installation and pay without leaving the website.
Our work didn’t stop at brand development. We shaped the pitch deck to speak directly to hoteliers, designed platform-ready ads for both Facebook and Instagram, and created brochures and lead magnets that help Firehawk attract and nurture high-value clients. Our ongoing collaboration offers support to carry the brand from early foundations to confident, consistent visibility.
After our rebrand launch, Firehawk saw a 300% increase in qualified leads, with a 25% jump in conversions. Many longtime customers also resonated with the rebrand, noting that it felt more aligned with their ideal aesthetic.
Sarah delivered exceptional work with remarkable attention to detail, exceeding expectations at every stage. She transformed a simple logo refresh into a complete rebrand—defining our voice, personality, and story, and applying them seamlessly across print and digital platforms. Her strategic approach and genuine investment in understanding our brand and clients made her an invaluable partner in elevating our identity and awareness.
Glenn M.
Founder, Firehawk Art Installers
